Luis Pereira | Conversion Rate Optimisation (CRO) Consultant for Startups & Scale-Ups

Conversion Rate Optimisation Consultant for Startups & Scale-Ups

I’m Luis Pereira - a CRO and Growth Consultant with 13+ years of experience helping startups and scale-ups improve conversions, test smarter, and grow through evidence-based experimentation.

Let’s talk about your growth goals

I've led CRO and Growth at:

I help businesses convert more of the traffic they already have.

Over the past 13+ years, I’ve delivered double-digit millions in incremental revenue, and built experimentation frameworks that drive long-term growth.

My background spans FinTech, SaaS, and eCommerce, with leadership roles at Soldo, Currys, Pipedrive, and PMI.

Today, I work independently with a small number of clients who want to improve performance through structured, evidence-based optimisation — not assumptions.

How I work

Every engagement is hands-on. I work directly with founders, growth teams, and product leaders to identify bottlenecks, test hypotheses, and drive improvement with data.

I partner with a small number of clients at once to stay deeply involved from research to experimentation.

If you’re planning ahead, reach out early to reserve a start date.

Check availability

Services

CRO Retainer

Ongoing optimisation support for teams who want consistent growth through experimentation. I act as your embedded CRO consultant — designing and running A/B tests, analysing data, and refining hypotheses to increase conversion rates over time.

CRO Retainer

CRO Retainer

Conversion Research Audit

A deep-dive audit to uncover where and why users drop off. I review analytics, UX, and user behaviour to pinpoint friction and opportunity. You’ll receive a presentation and prioritised testing roadmap that turns insights into action.

Conversion Research Audit

CRO Advisory

Flexible, short-term consulting support. Hire me for a set number of hours to review experiments, validate strategies, or get rapid feedback on your funnel or website. Ideal for teams that need quick, senior-level input.

CRO Advisory

"It’s rare that you come across standout talent like Luis. Ridiculously good at his job is the phrase that comes to mind when I think about Luis. "

Darren Evans, former Product Director at Currys

Darren Evans,

former Product Director at Currys

Ready to make experimentation a growth engine — not a guessing game?

Ready to make experimentation a growth engine - not a guessing game?

What does a CRO consultant do?

I analyse user behaviour, identify friction points, and run structured experiments that turn traffic into conversions and revenue.

How can CRO help my startup or scale-up?

CRO helps you grow faster without increasing ad spend — by improving the performance of your existing traffic and customer journeys.

What’s included in a CRO Audit?

A full review of analytics, UX, and user behaviour, followed by a detailed presentation and testing roadmap for measurable improvements.

How does the retainer work?

I manage recurring test cycles, analyse outcomes, and continuously refine your funnel for sustainable conversion growth.

When will I see results?

Most clients start seeing measurable improvements within 4–5 months, depending on testing velocity and traffic volume.

Who do you typically work with?

I partner with startups and scale-ups in FinTech, SaaS, and eCommerce — teams that move fast and value evidence over opinions.

Which CRO tools do you use?

I’m experienced with tools such as Optimizely, Hotjar, FullStory, Google Optimize, Mixpanel, and GA4, but I adapt to your tech stack.

When should I book a project?

Because I work with a small number of clients at once, it’s best to reach out a few months in advance to reserve a start date.

Do you offer training or advisory for teams?

Yes. I offer Advisory sessions where I review experiments, advise on strategy, and upskill teams in CRO best practices.

What industries have you worked in?

I’ve led optimisation initiatives in FinTech, SaaS, and eCommerce, helping both B2B and B2C brands improve acquisition and retention.

What does a CRO consultant do?

I analyse user behaviour, identify friction points, and run structured experiments that turn traffic into conversions and revenue.

How can CRO help my startup or scale-up?

CRO helps you grow faster without increasing ad spend — by improving the performance of your existing traffic and customer journeys.

What’s included in a CRO Audit?

A full review of analytics, UX, and user behaviour, followed by a detailed presentation and testing roadmap for measurable improvements.

How does the retainer work?

I manage recurring test cycles, analyse outcomes, and continuously refine your funnel for sustainable conversion growth.

When will I see results?

Most clients start seeing measurable improvements within 4–5 months, depending on testing velocity and traffic volume.

Who do you typically work with?

I partner with startups and scale-ups in FinTech, SaaS, and eCommerce — teams that move fast and value evidence over opinions.

Which CRO tools do you use?

I’m experienced with tools such as Optimizely, Hotjar, FullStory, Google Optimize, Mixpanel, and GA4, but I adapt to your tech stack.

When should I book a project?

Because I work with a small number of clients at once, it’s best to reach out a few months in advance to reserve a start date.

Do you offer training or advisory for teams?

Yes. I offer Advisory sessions where I review experiments, advise on strategy, and upskill teams in CRO best practices.

What industries have you worked in?

I’ve led optimisation initiatives in FinTech, SaaS, and eCommerce, helping both B2B and B2C brands improve acquisition and retention.

What does a CRO consultant do?

I analyse user behaviour, identify friction points, and run structured experiments that turn traffic into conversions and revenue.

How can CRO help my startup or scale-up?

CRO helps you grow faster without increasing ad spend — by improving the performance of your existing traffic and customer journeys.

What’s included in a CRO Audit?

A full review of analytics, UX, and user behaviour, followed by a detailed presentation and testing roadmap for measurable improvements.

How does the retainer work?

I manage recurring test cycles, analyse outcomes, and continuously refine your funnel for sustainable conversion growth.

When will I see results?

Most clients start seeing measurable improvements within 4–5 months, depending on testing velocity and traffic volume.

Who do you typically work with?

I partner with startups and scale-ups in FinTech, SaaS, and eCommerce — teams that move fast and value evidence over opinions.

Which CRO tools do you use?

I’m experienced with tools such as Optimizely, Hotjar, FullStory, Google Optimize, Mixpanel, and GA4, but I adapt to your tech stack.

When should I book a project?

Because I work with a small number of clients at once, it’s best to reach out a few months in advance to reserve a start date.

Do you offer training or advisory for teams?

Yes. I offer Advisory sessions where I review experiments, advise on strategy, and upskill teams in CRO best practices.

What industries have you worked in?

I’ve led optimisation initiatives in FinTech, SaaS, and eCommerce, helping both B2B and B2C brands improve acquisition and retention.